The importance of raising your voice
The well-known restaurant booking platform ElTenedor released an ad in which they used a young chimp. MONA took action and launched a petition demanding that the brand withdraw it. Within a few days, more than 36,000 people had signed the petition on Change.org, and ElTenedor withdrew its advertising campaign and promised not to use chimpanzees or other wild animals in their commercials.
We want to congratulate ElTenedor for making the right decision and being so receptive to our message. Surely they will serve as an inspiration for many other brands that, due to ignorance, continue to use wild animals in their advertising campaigns.
Why is it important that ElTenedor withdrew its ad with a young chimpanzee?
Because of the big negative impact this representation has on society. It perpetuates the mistreatment of these individuals and of the next youngsters that will be used. (Yes, there are still creative minds who think that renting a chimpanzee to market a product is a great idea).
But the problem is not “only” the suffering of a “few” individuals. Seeing chimpanzees in disguise and acting, revives the illegal trafficking of primates, destined for the lucrative world of exotic pets. Already we have encountered about 80 cases of different species of primates in the hands of private individuals. Many more than those used in entertainment. And that shows the great problem that still exists today in the legislation and control of ownership, but especially in the importance of the education as an agent of change. From our beginnings we are working for the awareness of society, through guided visits and the training of future primatologists, but what is being done at the legislation level?
Turning point: Solving the European wildlife rescue crisis
As you know, we are part of an international study of the chimpanzee genome, led by a team of scientists from the Institute of Evolutionary Biology (CSIC-UPF). The aim is to find the countries of origin (in Africa) of the victims of illegal trafficking and thus being able to pressure local governments to implement measures to stop this trafficking as currently they usually wash their hands in the absence of evidence.
When Dr. Marquès and team presented the results, some of them caught us by surprise. The samples taken by the caretakers of each of the chimpanzees were used to determine their subspecies and the hypothetical country of origin. But in addition to the original purpose, the samples were used to verify possible kinship relationships and have uncovered a reality: […]
Empathy, Education and Conservation: Primates in a shared world
This year the event took place in Lisbon and this is where our Research team flew, along with some of the students of the Masters in Primatology of Fundació Universitat de Girona and Fundació MONA (masterprimatologiaudg.com).
The presentations were very interesting and enriching, showing a good “level of health” of Iberian Primatology. As always, new bonds and future collaborations were created in order to continue learning about our evolutionary family and working for their conservation and well-being. And we came back with a great reward for our work: winning 4 of the 5 awards were handed out: […]
*** LAST PLACES TO COURSE THE MASTER IN PRIMATOLOGY ***
The study of the behavior of primates is one of the fundamental sciences for the understanding of the evolution and genesis of human behavior, as well as for the conservation of these species in the wild and their care in captivity in the best well-being conditions. […]
ElTenedor, the well-known restaurant booking app, recently used a young chimpanzee for their latest publicity campaign.
From Fundació MONA we launched a petition demanding that the brand commits to not use wild animals in their advertising, given the harsh conditions they have to endure.
After more than 36,000 people signed the petition on Change.org in only a few days, ElTenedor has announced that they will withdraw the advert and have committed not to use chimpanzees or other wild animals again in their commercials.
We want to congratulate ElTenedor for making the right decision and being so receptive to our message. Surely they will be an inspiration for many other companies that due to ignorance continue to use primates and other species in their advertising campaigns.
Thanks to Change.org and the 36,441 people that have been involved and have made this great achievement happen.