ElTenedor, the well-known restaurant booking app, recently used a young chimpanzee for their latest publicity campaign.
From Fundació MONA we launched a petition demanding that the brand commits to not use wild animals in their advertising, given the harsh conditions they have to endure.
After more than 36,000 people signed the petition on Change.org in only a few days, ElTenedor has announced that they will withdraw the advert and have committed not to use chimpanzees or other wild animals again in their commercials.
We want to congratulate ElTenedor for making the right decision and being so receptive to our message. Surely they will be an inspiration for many other companies that due to ignorance continue to use primates and other species in their advertising campaigns.
Thanks to Change.org and the 36,441 people that have been involved and have made this great achievement happen.